As I write this, four teams remain in the Tournament (and I picked only one of the four to be there). As always, March Madness gets me to marvel at how strategic coaches can be in the final minute or two of a game, especially in how they use substitutions. Sometimes it is only for one trip down the court in order to rotate in their best rebounder or to get one more three-point shooter on the floor. It's not just that they try different things to win, but that they make specific choices based on value and timing. "Who is going to bring what the team needs right now?" That's the question they keep answering over and over again.
You see, the best thing that your competitor does is force you to find ways to add value.
The problem is that far too often nowadays, people try to gain the edge with a discount mentality by trying to offer more for less. It's like the store that keeps trying to gain customers by slashing prices or the non-profit that scoffs at budgeting any money for much-needed marketing. Not only is there a limit to the cutbacks that you can make, but the process of always removing instead of adding eventually brings the quality of products, services, events, employees, and volunteers down.
A highly competitive arena causes the players not just to play hard, but to bring to the game their special part--a part that they can only discover in the crucible-like heat of that competitive push. All of a sudden, in that moment, everyone is better off than before because something is added to the equation, not removed. That something is called value. It's a new idea, a different path, a better method, a novel approach, and it makes the world better, not cheaper.
So my challenge to you is to ask yourself, "What value am I on this earth to add today--to my family, to the team, to the organization, to society, to the world?" And here is one more secret, this kind of thinking finds its sweet spot when it no longer has to be driven by competition, but when it is simply about the pure joy and contentment of making a positive contribution to the cosmic ledger of life!