State-of-the-art tools are great to have, but they do not always equal success. Take the South American tribesman who comes across an iPhone® 6 on the rain forest floor. A prototype dropped by a visitor from the U.S. a few days earlier. In the world of the tribesman, it might be nothing more than a mediocre tool to dig up a few grub worms. And really, that's not a shame at all, for someone living deep in a jungle.
But what a shame it is indeed when you leave technology unused simply because you haven't taken the time to do your homework and leverage what you have in your hands (or in your office, or in your IT department, or on the web, or anywhere else).
In a world where over 2,000 iOS and Android apps are collectively added to their respective stores each day, the temptation exists to start looking at new technology before you even begin to maximize the current option.1 The technology buzz can sometimes make you numb to the common sense it takes to make the best business decisions.
So take a day or two every now and then and evaluate how you are using your technology assets. Though it is fun to get a new present, sometimes you need to finish unwrapping the one from yesterday to realize just what you have.
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1. "App Store Metrics," 148apps.biz, last updated March 10, 2014, accessed on March 13, 2014, http://148apps.biz/app-store-metrics/?mpage=submission and "AppBrain Stats," AppBrain, last updated March 13, 2014, accessed on March 13, 2014, http://www.appbrain.com/stats/number-of-android-apps.
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