Actually, if you are still deciding whether or not you should pursue a mobile solution, you are asking questions that the market has loudly and clearly answered already. Perhaps the questions you should be asking revolve around which mobile solutions are the best for you.
One destination that should be considered a “given” in terms of business strategy (or any strategy that needs to connect to real live people) is the smart phone. The transition to smarter mobile devices is at the top of CISCO’s list in terms of trends contributing to the growth of mobile data traffic around the world. They report, “526 million mobile devices and connections were added in 2013, and smartphones accounted for 77 percent of that growth at 406 million net adds.” Additionally, North America, which now has 65% of its mobile connections and devices in the smart category, can expect to see that percentage rise to 93% by 2018.4 The point is that mobile solutions in development today must maximize the smart mobile device technology and the largest segment of that technology is the smart phone. As a matter of fact, two-thirds of Americans now have one.5
Furthermore, smart phones are the portal to the next generation. According to Nielsen, 49% of those aged 18 to 24 plan on upgrading their smart phones in the next six months.6 Smart phones are also the way to connect with a diverse nation. Again Nielsen found that “Hispanics are adopting smart phones at a higher rate than any other demographic group [with] nearly three in four Latinos [owning] smartphones (72%).”7
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1 “Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013–2018,” Cisco, accessed February 20, 2014, http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html.
2 Jon Fingas, “Two-thirds of Americans now have smartphones,” Engadget, February 11, 2014, accessed on February 21, 2014, http://www.engadget.com/2014/02/11/two-thirds-of-americans-now-have-smartphones/?ncid=rss_truncated.
3 “The Digital Consumer,” Nielsen, February 2014, downloaded on February 21, 2014, 7, http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html.
4 Ibid, 12.
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