With 345 million mobile subscriptions, the US has more devices traveling around the nation than people and we are the largest country that can currently make that claim.1 You might say that we are the most mobile-connected market in the world right now. Furthermore, 25% of the mobile web users in the US are mobile-only in that they do not (or very rarely) access the web via any other means, be it laptop, desktop, or tablet.2
And mobile is getting bigger every day! Global mobile data traffic grew 81 percent in 2013.3
Though there is a lot more data that could emphasize the importance of a well-positioned mobile strategy for your business or organization, it's past time to be thinking about it. The more you think about the wrong questions, the less you have left for the right ones!
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1 “Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators, Section 2: Top mobile markets: The 100 million club,” mobiThinking, accessed February 20, 2014, http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#topmobilemarkets.
2 “Global mobile statistics 2013 Part B: Mobile Web; mobile broadband penetration; 3G/4G subscribers and networks, Section 6: Mobile-only Web users,” mobiThinking, accessed February 20, 2014, http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobilebrowser.
3 “Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013–2018,” Cisco, accessed February 20, 2014, http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html.
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