I priced raw chicken wings today. It's not something I do often, but I love wings, and every once in a while I will cook up a batch with my family, make a few different butter-based sauces, and absolutely break every dietary rule on the books.
You should try it sometime, but just don't use wings. They are too expensive already and, if you go for the wings, you will drive the price still higher.
Instead, try the legs. When I checked, they were two and in some cases three times less expensive than wings. If you cook them just right, slather on some tasty sauce, and add some perfectly aged blue cheese dressing, it's like Buffalo heaven.
And if you have trouble with the idea, just do one more thing. Stare at the leg for a moment and tell yourself, "That's the biggest drumette I have ever seen!"
You see, perspective is powerful. It was consumer perspective that made the once-undesirable wing a very popular thing. But please don't think I am advocating a focus group approach to help you make your decisions. I am not writing about consumer perspective, but your perspective.
Sometimes you simply need to take a moment out of your busy day, step back from your problems, and change the way you look at the world. You just might be the guy who begins selling chicken legs as ultra jumbo discount wings and, if you do, I am buying!
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